Every now and then you see a company update their look or “re-brand”. As we approached the end of 2022, we did several things. ReBranding Winsco Land Clearing was something that had come to us in a couple different conversations.
When we first started working with our marketing company, Swift Business Solutions, we had really just gotten started. “We had a logo”, or so we thought… we were pretty new and had just gotten started with our first skid-steer. Our logo was more like a piece of clipart. One of our clients even said “it was cute”. That started the conversation.
We have certainly grown and evolved into the company The Lord had planned for us to be. It was time for our first impression to reflect that. Greg at Swift constantly asked and reminded us that “you only have one first impression”. And when you get a solid look, the rest of the company better be in concert.
Then out of the blue, I got a text…. “What If…?” nothing else, just “What If…?” He left me hanging until I replied, What if what?…. All of a sudden I get a FaceTime call from him… What if we updated, upgraded the brand to communicate who Winsco Land Clearing is today and tomorrow, not who we were? 🪝He had me… He flips the camera and begins to reveal what they had been working on. They believed in it so much, they started without me saying Go. Speechless, does not begin to express how I felt. Other than, they hit the center of the target. The Icon, the font style, the new color scheme all communicated and elevated our brand. It has now begun to inspire our team to give more.
Today we reveal our new logo, website first truck wrap, with more to come.